Future Unicorn Award nominee: Umbraco

DIGITALEUROPE is proud to introduce Umbraco, nominated by IT-Branchen, among the selected SMEs to participate in the Future Unicorn Award. With nearly half a million installation, this Danish company is on pace to become the next big Content Management System.

About Umbraco

The Umbraco platform is used by more than 500,000 organisations, and through great design and an open source distribution model Umbraco ensures that everyone can have an online presence that is tailored and truly represents their organisation.

With a combination of the highly viral and collaborate nature of Open Source and a sustainable Software-as-a-Service (SaaS) business model that supports the growth of the project and organisations that seek confidence and convenience, Umbraco has a broad appeal for almost any type of organisation that seeks to move or strengthen their business online. Umbraco is used by Fortune 500s such as Microsoft and Amazon, but also cost-sensitive organisations such as start-ups and mom-and-pop shops that prior to Umbraco may have had to significantly compromise their online presence.

Advice for policymakers

One of Umbraco’s challenges when growing in Europe is the language barriers, which the company especially has experienced outside of Scandinavia, UK and Benelux.