DIGITALEUROPE calls for a moderate & future-proof implementation of AVMS-D

“We call on Member States to sustain flexibility for all market actors of the media value chain. A moderate approach, where Member States avoid overly prescriptive provisions and leave room for innovation, would make it easier for service providers and consumers to adapt to an increasingly diverse, dynamic and vibrant European market”, she added.

Consequently, DIGITALEUROPE calls on the EU Member States to ensure that this principle is put into practice, with an implementation that leaves room for innovation in the market and a dynamic user experience, while avoiding at the same time fragmentation in Europe.

For instance, when it comes to search and access tools, it is in everyone’s interest that these remain user- friendly and efficient, and there is no need for an “appropriate prominence” as suggested by the AVMS-D.

DIGITALEUROPE looks forward to working closely with the European Regulators Group for Audiovisual Media Services (ERGA) and all Member States to achieve an innovation-friendly implementation on the national level that favours media diversity for services and devices in Europe.