• New study outlines the benefits of e-labelling scheme in Europe

    22 June 2018On 21 June, Anneleen Van Bossuyt, Member of the European Parliament and Chair of the Committee on the Internal Market and Consumer Protection (IMCO), hosted an event presenting the findings of a study for the introduction of electronic labelling (“e-labelling”) in Europe. The study was independently conducted by VVA and commissioned by DIGITALEUROPE and the Mobile & Wireless Forum.

    The study is two-fold, first analysing e-labelling schemes outside Europe and then assessing the Cost-Benefit of adopting e-labelling in the EU.

    e-labelling is an alternative for manufacturers for indicating compliance information. This can be done electronically through embedding it in the software of devices with a built-in screen (or that can be connected to a screen) or through machine readable-codes, such as QR codes, for other products.

    The VVA study shows that Market Surveillance Authorities (MSA) and businesses would largely support the adoption of e-labelling. Among the MSAs surveyed, 50% believe that e-labelling would reduce their operational costs and over 70% expect a positive impact on the environment.

    e-labelling has already been introduced in major markets such as the United States, China, India and Japan. With its adoption in Europe, 78% of the world economy would be covered by e-labelling.

    Anneleen Van Bossuyt highlighted that: “Physical labelling of products are a massive operational burden for industry, as manufacturers have to etch and print labels on products rather than allowing electronic labels embedded in the software and making good use of displays or machine codes to access compliance information.”

    Cecilia Bonefeld-Dahl, Director General of DIGITALEUROPE, said that “It is high-time to bring labelling into the digital age by giving manufacturers the option to choose whether to electronically or physical mark their products. The adoption of e-labelling is a truly low hanging digital fruit and would lead to significant cost savings, as the study shows that the consumer electronics sector alone would save €112 million per year in Europe”.

    Therefore DIGITALEUROPE strongly supports the proposed amendment no. 241 to the Compliance & Enforcement regulation proposal (part of the Goods package) that would allow e-labelling to be used also in the EU.

    Anneleen Van Bossuyt concluded: “Based on what I am seeing in the study, this is a no-brainer, everyone here today is convinced of the advantages of e-labelling. With the Goods package being discussed in the IMCO committee, we now have the real opportunity to adopt the option of e-labelling in Europe”.

    For further information, you can download here the key findings of the VVA study.

    Read also the studies, “Cost-Benefits analysis on the introduction of an e-labelling scheme in Europe” and “Research into e-labelling schemes outside the EU”. 


    For more information, please contact:



    Klaus-Dieter Axt
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